I am a Senior Product Designer with an industrial design college background and over a decade of experience translating technical complexity into seamless digital journeys. Since 2016, I have specialized in building high-fidelity systems for Fintech, Enterprise HRIS, and Web3.
CORE EXPERTISE
Complex Ecosystems: From gamified loyalty programs to high-stakes Web3 trading platforms, I design for retention and engagement.
Strategic UI/UX: I translate business goals into actionable UX strategies, optimizing flows for SEO and conversion without compromising on aesthetics.
Comprehensive Craft: My toolkit extends from Figma and motion design to 3D CAD modeling and brand identity. This allows me to own the product experience from early-stage prototyping to manufacturing or deployment.
Currently based in Bandung, I help global teams design products that outlast individual sprints and drive meaningful business impact.